Made in China from "usable" to "well-used" and "easy to use"

Release time:

2023-03-16 16:38

Consumers expect that after China's manufacturing has completed the upgrade from "usable" to "well-used", it can also achieve the upgrade from "well-used" to "easy-to-use", which puts forward higher requirements for supply-side services.

A friend's house has a domestic water purifier, the price is moderate, the appearance is simple, and the water purification effect is also good. When people around me want to buy new electrical appliances, this friend always recommends: "Now domestic brands should have good looks, quality and quality, and high cost performance." Recently, however, she began to complain to me: "Domestic hardware has been improving, but many after-sales services are still in place." ”

It turned out that there was a problem with the water purifier of a friend's house after a period of use, and in the process of applying for after-sales service, the brand owner and the maintenance point kicked the ball back and forth, coordinated for a week, and no maintenance master came to the door for maintenance. In desperation, she bought a foreign brand water purifier, from installation to user return visit, after-sales service has a standardized operation process, the staff is also very enthusiastic, making people worry-free and comfortable.

Many people feel the same way about what friends encountered. After the low-end functional needs are satisfied, more and more consumers also want the product to have stability, ease of use, intelligence, and preferably bring pleasure during use. However, some domestic brands are still at the level of compressing service costs and seizing the market by relying on low commodity prices. Such low-level development and competition can only meet low-level market demand, stagnate, and eventually be eliminated under the consumption upgrading boom.

The report of the 19th National Congress of the Communist Party of China pointed out that "deepening supply-side structural reform." To build a modern economic system, we must focus on the real economy and improve the quality of the supply system as the main direction of attack." A high-quality supply system not only requires product "hardware" upgrades, but also "software" such as services. Consumers with widened horizons expect that after completing the upgrade from "usable" to "well-used", made in China can also achieve an upgrade from "well-used" to "easy to use". This puts forward higher requirements for the service on the supply side.

In fact, for manufacturers and merchants, good after-sales service is by no means a loss-making transaction. Under the general trend of consumption upgrading, a large number of consumers are willing to pay for "using it well". On the one hand, after-sales service is also a value-added service, taking many car brands as an example, their after-sales service brings more profit than the profit of the car itself. On the other hand, good after-sales service can cultivate consumer loyalty, expand the reputation of the brand, and eventually translate into new sales. There are also brands that do a good job in after-sales service in China, my parents' home has used more than ten years of domestic brand washing machines, as long as there is a problem, a call will be made to repair it, so it was "circled" by the brand, the new home decoration to buy appliances, naturally chose this brand.

Good products require craftsmanship, and good service also calls for ingenuity. In order to develop a rice cooker more suitable for Chinese rice, technicians from domestic manufacturers cooked thousands of pots of rice just to test the coating of the inner pot, without missing any nuance of the taste of rice. Polishing good service should also have such a "axis" of strength, not letting go of any customer to reflect the problem, and continue to improve the quality of service. An internationally renowned automobile company specially set up an after-sales talent project, strictly trained every link of the after-sales service process, held after-sales service skills competition, and attached importance to after-sales service talents as much as technical talents, which finally helped the brand win a good reputation from consumers.

Behind good service is the efficient management of an enterprise. Consumers have more expectations for supply-side services, which is to put forward higher requirements for the management capabilities of Chinese enterprises. Enterprises should first raise the service to the height it should be, fully understand the important role of service, and constantly improve the service system in daily operation, especially to strengthen after-sales service. The supply side that allows consumers to "use it well" is a win-win situation for consumers, producers and sellers, and it is also a real leap in the quality of China's economy.

Related news

2019-09-02

Suzhou Yueerhan Machinery Technology Co., Ltd

In order to make the company more competitive, it invested 20 million yuan in 2010 and 5 million yuan in 2018 to add die-casting machines, X-ray flaw detection equipment, spectral analysis equipment and various product performance testing equipment, so that the quality of products can be effectively controlled. The company has passed ISO9001-2015 certification, in order to meet the needs of customers. Adhering to the enterprise tenet of "pursuing good quality and timely service", our company constantly promises and serves customers with perfect service and scientific management, and creates a better tomorrow with you!

2019-09-02

Suzhou Yueerhan Machinery Technology Co., Ltd

The company is located in the scenic Yangcheng Lake in Xiangcheng District, Suzhou, bordered by Shanghai-Nanjing Expressway in the north and Sujiahang Expressway in the east, with convenient transportation. Founded in 1993, the company is mainly engaged in the manufacturing, sales and service of drum washing machine bracket shaft, tripod, pulley, door hinge, door hook, cross, wind impeller, bearing seat, etc.

2019-09-24

Yueerhan machinery technology service tenet

Suzhou Yueerhan Machinery Technology Co., Ltd. was established in 1993, the company is located in the scenic Yangcheng Lake in Suzhou Xiangcheng District, north of Shanghai-Nanjing Expressway, east of Sujiahang Expressway, convenient transportation.

2019-09-24

China's GDP accounting reform is a contribution to the world

The three major international organizations praised China's GDP accounting reform as a contribution to the world

2019-09-24

Made in China from "usable" to "well-used" and "easy to use"

Consumers expect that after China's manufacturing has completed the upgrade from "usable" to "well-used", it can also achieve the upgrade from "well-used" to "easy-to-use", which puts forward higher requirements for supply-side services.

2019-09-24

Spend a good full moon and happy Mid-Autumn Festival

Spend a good full moon and happy Mid-Autumn Festival